Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Germany calls on its young to be the Covid heroes of 2020 – by staying on their sofa
Contexte
The German government has deployed an advertising campaign to ask its youth "to be heroes" during the COVID-19 pandemic and stay home.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
This is propaganda because the video material is specifically designed to persuade people to change their behaviour in a specific direction. In this case, the video message appeals to the German youth to stay at home and not socialise to stop the spread of the COVID-19 virus.
Source
German government
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