Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Merkel - Covid
Contexte
German Chancellor Angela Merkel begs Germans to follow coronavirus restrictions in an unusually emotional appeal ahead of Christmas. She urged Germans to heed scientists' warnings and calls for stricter lockdown measures in a passionate speech: "Europe is where it is today thanks to the Enlightenment and the belief that there are scientific findings which are real and should be followed."
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
This is an example of propaganda via "ethos," the credibility and integrity of the character of the speaker. We see Merkel as having a big heart and a big head -- great combination for a political leader.
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