Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Liberty Mutual
Contexte
A Twitter gif makes an insurance company seem funny and a little bit goofy.
Technique utilisée
Simplify Ideas
Pourquoi est-ce un message d'influence?
They're creating a brand that is trying to complete with the Geico lizard. Apparently, making an insurance company seem funny and playful is a good way to get customers.
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