Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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EDCT 556 - Propaganda Analysis Screenshot
Contexte
This series of posts discusses why the page (@impact) believes that Body Mass Index (BMI) is outdated and racist as it does not include muscle mass or bone density in its calculations. This post was generated by a group of self-proclaimed socially conscious content creators. I saw this on my Instagram feed.
Technique utilisée
Simplify Ideas
Pourquoi est-ce un message d'influence?
This piece of propaganda arguably uses each technique, but I would like to specifically focus on activating emotion. The initial post (the main thing I will focus on as many people do not swipe to view the additional content unless it triggers them or it is relatable) uses the buzzword "racist" which typically gets an emotional response from people. Using a trigger word such as racist will incite some form of discussion where people on either side of the debate (racist v. not racist) have very strong opinions to justify their defense. Labeling something as racist creates an intense feeling which can limit critical thinking.
Source
Instagram - @impact
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