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Well Building campaign
Contexte
As many American storefronts re-open amid a worsening pandemic, the International WELL Building Institute has launched its first national advertising campaign, casting a roster of A-list celebrities to promote its WELL Health-Safety Rating Seal that can give consumers peace of mind about businesses’ COVID-19 protocols.
Technique utilisée
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Pourquoi est-ce un message d'influence?
This is testimonial propaganda for a company that charges outrageous fees to companies for the privilege of using the logo.
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