Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Adidas
Contexte
It seems to me that this type of advertising, where the products are seamlessly blended into a certain attractive lifestyle, functions as propaganda. You are not being invited to consider products and their attributes. It’s designed to bypass critical thinking.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
It activates feelings that the company wants you to associate with the brand.
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