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TikTok Olympics
Contexte
An army of western social media influencers, each with hundreds of thousands of followers on TikTok, Instagram or Twitch, is set to spread positive stories about China throughout next month’s Winter Olympics.
Concerned about the international backlash against the Beijing Games amid a wave of diplomatic boycotts, the government has hired western PR professionals to spread an alternative narrative through social media.
Concerned about the international backlash against the Beijing Games amid a wave of diplomatic boycotts, the government has hired western PR professionals to spread an alternative narrative through social media.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
This is a type of sponsored content that is designed to shape public opinion.
Source
https://www.theguardian.com/world/2022/jan/22/china-hires-western-tiktokers-to-polish-its-image-during-2022-winter-olympics
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