Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
Translate to other languages
Wear a mask. Protect Each Other | #movewhatmatters | Uber
Contexte
Uber created this ad to promote customers along with drivers to wear a mask. This was created in July, 2020, which was amidst the heat of the first COVID quarantine period. When you wear a mask, you are protecting someone else, but when you both wear masks you're protecting each other.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
It is appealing to a specific audience to inspire them and make them want to have a behavior change, and in this case, wear their masks.
Source
Youtube

Share Your Ideas