Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Younger Eyes Never Get Old
Contexte
This advertisement was created by Dove. It explains to older audiences that they should feel the need to help bring youth back to their aging selves.
Technique utilisée
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Pourquoi est-ce un message d'influence?
This ad refers to old age as something unnatural and ugly. It creates a demoralizing amount of pressure for older woman to defy their age and look as young as possible.
Source
https://www.businessinsider.com/false-advertising-scandals-2016-3#vw-falsely-advertised-environmentally-friendly-diesel-cars-1
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