Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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High Tide, Low Tide
Contexte
This ad was created by corona and compares an empty beer to a ocean's low tide while the full beer is that of an ocean's high tide.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
They depict alcohol as something similar to an ocean's tide. This is propaganda because low tides are often unwanted and it promotes a need for the audience to remain in the high tide and keep their beer full. At the bottom of the image is a faint piece of text that says drink responsibly. They completely disregard alcohol as something dangerous.
Source
https://commonwealthmagazine.org/transportation/t-takes-go-slow-approach-on-alcohol-ads/
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