Billboard of a pro-life ad saying "Dad's Princess" #heartbeatat18days showing a black child atleast 6 months old

Est-il bénéfique ou nuisible?

BÉNÉFIQUE NUISIBLE

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Neighbors rally to remove controversial abortion ads

Contexte
There is a billboard of a pro-life ad saying "Dad's Princess" #heartbeatat18days showing a black child atleast 6 months old. People are upset that the billboard targets the black community in that area implying that they are the one's who are more frequently pregnant.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
It targets a minority audience because they believe they are the common demographic of pregnant woman.
It also promotes pro-life idea that the heart starts beating at 18 days and that the developing fetus is a person who deserves to live rather than allowing the individual to develop their own solutions.
Source
11Alive

Comments

  1. user-avatar
    Sophia M
    mar 15/02/2022 - 22:52
    Sophia M
    I found this image harmful, as I see 50% of the other viewers agreed with. The other ranked it more on the harmful scale than not. I agree with your point that this seems to target a demographic they think they'll get the most response out of, but ends up looking like an attack. The promotion that a fetus or a heartbeat is a child comes across as an attack. This board didn't seem to appeal to the emotion of those already with a set stance.

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