This advertisement was created by Olay. It explains to older audiences that they should feel the need to help bring youth back to their aging selves.

Est-il bénéfique ou nuisible?

BÉNÉFIQUE NUISIBLE

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Younger Eyes Never Get Old

Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
This ad refers to old age as something unnatural and ugly. It creates a demoralizing amount of pressure for older woman to defy their age and look as young as possible.
Source
https://www.asa.org.uk/static/uploaded/f728adfd-dd33-4f02-b3780f67bd5b6073.pdf

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