Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Survival
Contexte
Found on my Facebook, this is an ad for survivalist food. You can see it says stock up on food to prepare for food shortages.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
This is a form of advertising that arouses fear and anxiety, so I think it functions as propaganda. This might be especially persuasive to people who have a tendency toward hoarding.
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