Est-il bénéfique ou nuisible?
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Building a false image
Contexte
Building a false image is when a popular person like a president tries to present themself as an average person.
Technique utilisée
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Pourquoi est-ce un message d'influence?
Here the candidate or cause (Bill Clinton) is identified with common people from everyday walks of life. The idea is to make the candidate/cause come off as grassroots and all-American.
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