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Bloom Nutrition vs Unhealthy Diet
Contexte
This piece of propaganda was found on the Bloom Nutrition Instagram. This company has been getting a lot of traction because they have been hiring influencers on Tik Tok to promote their "de-bloating" greens supplement. This post included a tweet from a Twitter user who claimed that this product is counteracting their unhealthy diet.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
By posting this, Bloom is appealing to their audience who likely eats fast food, just like the user who posted this. This is making their product feel relatable and that it can be used by people just like them. This is propaganda because it is appealing to the needs of the viewers to "debloat" and fit in with society's standards. This is making them believe that if this product works for some, it will be a miracle product for them as well. I would say this is an effective means of propaganda, but harmful for the users who feel like they can use this product and magically change how they feel and look.
Source
Instagram: @bloomsupps
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