Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Just Think of The Positives
Contexte
This campaign was developed after significant news reporting and research revealed that tobacco companies were actively hiding information they knew about the dangers of smoking.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
Tries to get the audience to feel something emotional through song. The use of stereotypical "happy" musical-type music is paired in a critical way along with images of death and dying--- which creates a distinctive feeling of sadness, irony, or even anger.
Source
Truth
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