Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Red Cross Blood Shortage
Contexte
I recieved this text message from the American Red Cross on 9/21/23. The text message reads "RED CROSS BLOOD SHORTAGE: Help save a life by donating blood. There's a seat waiting for you! Don't wait: book now" with a link to sign up to donate blood.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
The Red Cross uses emotion to influence the public to donate blood. The phrases "BLOOD SHORTAGE" and "help save a life" make the reader feel sympathetic towards the Red Cross' cause. This behavior is beneficial because urging the public to donate blood can benefit society and does attack or offend any groups or people.
Source
The American Red Cross
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