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The Most Eco-Friendly Cars
Contexte
By Dave Nichols, the message is intended for people who are trying to be more eco-friendly and who want to not pollute the air so much. The purpose of this message is to try and get people to purchase a more eco-friendly car rather than a regular brand like ford or Lexus. this is on a website that popped up.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
It uses Appeal to Emotion because the advertisement relies on the viewer's emotional connection to nature and the desire to protect the environment. It creates a positive emotional response by depicting a harmonious, clean, and green world.
Source
https://www.greencars.com/expert-insights/the-most-eco-friendly-cars
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