
Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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E-cigarettes are better to use than real cigarettes.
Contexte
Adults in the UK use this (e-cigarettes) as a better alternative to cigarettes
Technique utilisée
Simplify Ideas
Pourquoi est-ce un message d'influence?
The ad is trying to say that e-cigarettes are less harmful to you than real cigarettes. It's trying to promote the use of e-cigarettes.
Source
Competitive Enterprise Institute
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