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Protecting Social Security
Contexte
This is a large postcard that was sent to a homeowner in Pennsylvania. The message clearly emphasizes that Trump will protect Social Security. Since mailers can be personalized by geography, this message might be expected to resonate with the people who received it.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
People who have paid Social Security for many years are counting on it for their retirements, so this kind of appeal could be very meaningful to them.
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