Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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No Tax on Overtime
Contexte
This ad was produced by Right for America, a super PAC. It uses Tax Cuts and Near-Assassination to Show Trump as a Fighter for Workers. A pro-Trump super PAC shows Donald Trump’s “Fight! Fight!” response in Butler, Pa., to portray him as a champion for blue-collar Americans. See the full ad here: https://host2.adimpact.com/admo/viewer/574a118b-12a6-4d12-8322-afb30e548536/
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
This ad activates strong feelings about deserving more than what you have. It makes working class people seem righteous, and entitled to have legitimate grievances against the status quo.
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