Plastic propaganda

Est-il bénéfique ou nuisible?

BÉNÉFIQUE NUISIBLE

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Plastic Propaganda

Contexte
A trove of documents leaked from an influential industry group shows how some of the world’s largest petrochemical and plastics companies have been waging a campaign to push back against a “tide of anti-plastic sentiment” — especially among young people concerned about the environment. The industry group, the National Association for PET Container Resources, or NAPCOR, worked to deliberately obscure its connection to the campaign and make its content “authentic and from the creators’ viewpoints,” the documents show. PET stands for polyethylene terephthalate, the plastic used to make single-use soda bottles and clamshell containers.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
The plastics industry is using influence marketing to change people’s attitudes about plastic
Source
New York Times

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