Smell it

Est-il bénéfique ou nuisible?

BÉNÉFIQUE NUISIBLE

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Trump fragrance

Contexte
Trump featured Jill Biden an ad for his new Trump-brand fragrances without her consent. He announced his perfume and cologne line with a Truth Social post that showed a photo of Biden smiling at Trump with the tag line “A fragrance your enemies can’t resist.”
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
I have to assume this is not just shameless promotion but another chance to exploit high levels of affective polarization

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