Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Fake Game Apps
Contexte
KFC’s Original Fake Games campaign is tapping into the viral trend of fake game ads. This advertising is designed to turn the frustration of fake ads into a fun experience. The idea of a fast-food brand making real games from fake ads naturally gets people talking on social media and in the news. KFC isn’t just interrupting consumers with an ad; it is joining a pre-existing conversation and making it fun.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
People may see this as entertainment, but it reinforcing a positive image of the brand to the target audience. It's a type of "branded entertainment" - which is a form of propaganda.
Source
https://www.contagious.com/news-and-views/campaign-of-the-week-kfc-reimagines-misleading-game-ads-as-playable-originals-for-uae-gamers
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