Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Propaganda Ad Analysis
Contexte
The persuasion technique is testimonial because the celebrity is endorsing the idea of this coffee from Nescafé.
The speaker for this ad is Kris Aquino who is a host and a mom. The target audience is busy moms and dads who use coffee to keep them up to date with their schedule. The overall purpose of this ad is to get busy adults to buy and drink Nescafé iced coffee.
The speaker for this ad is Kris Aquino who is a host and a mom. The target audience is busy moms and dads who use coffee to keep them up to date with their schedule. The overall purpose of this ad is to get busy adults to buy and drink Nescafé iced coffee.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
Advertising is an attempt to change people's beliefs, attitudes, and behaviors.
Source
https://flowvella.com/s/3fu4/5B9FCC18-2D5F-4556-AD4C-BDD8FBEF3539
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