Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Propaganda
Contexte
Created by internet users by using the posts from the two largest beverage companies
Technique utilisée
Attack Opponents
Pourquoi est-ce un message d'influence?
On the left half, Pepsi attacks Coca Cola by describing Coca Cola as scary. On the right hand side Coca Cola fight backs by making Pepsi "want to be a hero"
Source
https://medium.com/better-marketing/how-pepsi-spooked-coca-cola-with-this-hilarious-halloween-ad-ac471c9450bc
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