Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Go Vegan
Contexte
This is a commonly seen ad posted on buses. It writes: "Time is short. Be vegan right now to prevent a catastrophe. Stop the killing, end extreme climate change. Prevent disaster, and be the savior."
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
It appeals to fear, claiming that people need to go vegan to stop the world from ending. The ad uses language like "time is short" and "catastrophe" to create a problem that needs urgent action. The ad is misleading and over-exaggerating, as there is no scientific basis for this claim.
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