Serena Williams promoting weight loss

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Weight loss ad

Contexte

I saw this during the superbowl and it is an ad to promote weight loss

Technique utilisée

Respond to Audience Needs

Pourquoi est-ce un message d'influence?

This is testimonial because they are using Serena Williams as a trusted client to try and get other customers to buy their product

Source

television

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Comments

Hannah
lun 09/02/2026 - 16:18

Hannah

This is an example of propaganda because it shows a tennis player who in naturally skinny. This is going to make people want to use the product even thought hey may not see the same results.

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Abby Burns
mar 10/02/2026 - 16:45

Abby Burns

I also saw this ad during the superbowl and I had mixed opinions about it. I think its targeted audience is women because it has Serena Williams, one of the best female athletes we have ever seen in the commercial. I think someone watching this ad who has been struggling to lose weight can feel less alone in their weight loss journey since there in a famous person promoting it. But it can have negative effects on women who might not be struggling with weight loss, but now see Serena Williams promoting this product, and think they need to lose weight as well.

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