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Propaganda in Sports Betting (Betr Media)
Contexte
I’ve been seeing a lot of commercials and social media ads for Betr Media while watching sports and scrolling online. The ads usually show young guys reacting to huge wins, celebrating loudly, and placing quick “micro-bets” during live games.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
These ads mostly try to hype people up. They focus on the excitement of winning and being “in the moment,” but they don’t really show the risks or how often people lose money. By making betting look fun and intense, the ads push people to act on emotion instead of thinking it through. I see it as propaganda because it’s designed to influence people’s behavior by playing on excitement and FOMO rather than giving the full picture.
Source
https://www.sportsinsider.com/betr-launches-real-money-fantasy-sports-in-24-us-jurisdictions/
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