Ad claiming eating Chipotle burritos makes you gain weight

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Chubby Chipotle Ad

Contexte
This is a propaganda ad created by an anti-Chipotle campaign. It appeared in an article in the NY Times.
Technique utilisée
Attack Opponents
Pourquoi est-ce un message d'influence?
Attack Opponents because it is saying how Chipotle is unhealthy, this is harmful because we are unsure if the facts are true or false.

Comments

  1. user-avatar
    CAROLINE_DESTROYER
    lun 08/02/2016 - 22:31
    CAROLINE_DESTROYER
    This is propaganda because it is attacking Chipotle by saying that consuming their food will cause weight-gain, causing harm to their profits. There aren't any statistics made from any source. This propaganda also uses Dicto Simpliciter by saying that if you eat 2 of Chipotle's burritos a week, it will result in massive weight-gain over a course of time. This can not be said out of thin air; there must be statistics to prove this to be true.
  1. user-avatar
    Kalvon H-M
    lun 08/02/2016 - 22:52
    Kalvon H-M
    This is a form of propaganda because it obviously is stating that eating Chipotle is unhealthy to eat especially if you eat it often. This propaganda ad is also a form of Pathos because it states a "fact". It states "...you could gain 40 pounds in a year."
  1. user-avatar
    silentkiller32
    lun 08/02/2016 - 22:55
    silentkiller32
    in this ad I feel this is not true because I eat chipotle a lot and I haven't ganed 40 pounds I honestly feel they are lying on the product
  1. user-avatar
    Aurion
    lun 08/02/2016 - 22:58
    Aurion
    This propaganda would most definitely effect the readers. It attacks Chipotle and associates it with overweight individuals. This could be an Explicit Fallacy known as Poisoning the well. Especially if someone has not tried the food yet. You also don't know if the information stated is true which could be very harmful to the company.
  1. user-avatar
    Lauren
    lun 08/02/2016 - 23:08
    Lauren
    This advertisement is propaganda because it tries to use a mixture of ethos and logos to add credibility and appeal to people's logic and reason, even though it is not logical It is simply not possible to gain 40 pounds a week and all together lacks credibility.
  1. user-avatar
    Avery
    lun 08/02/2016 - 23:08
    Avery
    Food chains often tend to advertise and market only certain things. They'll include how tasty the item is, but forget to mention how fattening. A lot of people just buy food without knowing what they're actually putting in their bodies. This ad is good because it lets consumers know the risk. I do however feel like they could have gone about it in a different way. The ad seemed a bit like an exposure. Some viewers might not take the ad seriously because it seems like it came from a rivaling food chain.
  1. user-avatar
    Adrianna
    lun 08/02/2016 - 23:11
    Adrianna
    This editorial ad is used to share that chipotle is not as healthy isn't as is tries to come off as. This ad is not beneficial or harmful to the reader, its more or less just information that is shared to the consumer for them to make their own decisions about. However his ad does to attempt to persuade but uses weak persuasive language, suggesting to the reader that chipotle makes people fat, and there for uses logos and pathos, that to choose to eat there a lot will make one fat and that general is associated with sad.
  1. user-avatar
    arbschrader
    lun 08/02/2016 - 23:12
    arbschrader
    This ad invokes an effective use of ethos just from the picture alone, but the ad also goes in depth to use logos in explaining the specific reasons Chipotle is unhealthy. The slogan-like phrase "My 'Chipotle' Pants" makes the ad more instantly recognizable and memorable. The ad also sites trusted sources from which they got their scientific research, invoking pathos.
  1. user-avatar
    Nicholas Walker
    lun 08/02/2016 - 23:17
    Nicholas Walker
    This is propaganda to show Chipotle in a negative light. It uses loaded language in a way because it shows a big bodied individual struggling to put on pants and deems those pants their "Chipotle pants". It tries to create a bandwagon for people to join in order to convince people to stop eating Chipotle.
  1. user-avatar
    Jacob Gilbert-Mahoney
    mar 09/02/2016 - 00:06
    Jacob Gilbert-Mahoney
    The ad intends to shed light on the idea that maybe Chipotle is not as healthy as many people believe it to be. It makes effective use of logos by presenting facts and evaluations by experts as well as nutritional information that counteracts this popular belief. It also uses ethos by appealing to people to not eat Chipotle as often as they believe they should and invites them to research the topic further. It also makes use of its slogan with the header stating: "My 'Chiptole' Pants". It helps people to identify and recognize the ad.
  1. user-avatar
    tazmara doctor
    mar 09/02/2016 - 02:09
    tazmara doctor
    this ad appeals to emotions because this is an issue that people shy away from the weight gain has been tremendous in the past couple of years and now a lot of kids are being declared obeisant . the demographics blatantly show that after you eat chipolote you gain a lot of weight and it also grabs the people attention because they know we enjoy fast food. so again they give us the feeling of guilty pleasure.
  1. user-avatar
    Jaymee P
    mar 09/02/2016 - 02:19
    Jaymee P
    This is not completely unbelievable because Chipotle's portions are often way too large to consume in one sitting. But one may question if these claims have any factual truth to them because a through and extensive scientific study would need to be done.
  1. user-avatar
    jeckhaus
    mar 09/02/2016 - 02:22
    jeckhaus
    This ad is poisoning the well, as well as implying a false premise. The ad is poisoning the well because if the viewer is unfamiliar with Chipotle, they may not ever eat there due to this ad, regardless of the facts. This ad is also implying that Chipotle's ads are lying and their food is super unhealthy, even though this is false. Chipotle's ad campaigns to not try to convince viewers that their food is low-calorie or healthy, they aim to show that Chipotle is trying to move forward in health, by using higher quality products, more natural ingredients, and less chemicals. All of this is true. The ad makes it seem as if the high amount of calories overrides all of this and makes their food extremely unhealthy and super fattening.
  1. user-avatar
    Zoe Hodge
    mar 09/02/2016 - 02:51
    Zoe Hodge
    I think this ad is extremely harmful. I think this because it doesn't offer us any credible sites to see if what they are saying is true. Also, this is attacking Chipotle by saying that their food is harmful.
  1. user-avatar
    Emma M.
    mar 09/02/2016 - 09:00
    Emma M.
    Poisoning the well has been used to attack the food industry, Chipotle. Chipotle says they are natural and it may be unnatural, but without exercise and the proper dieting one will be fat no matter what they eat. Since many people have issues with weight or believe they do will take the ad into consideration and contemplate if they should consume chipotle products.Red herring are used because it used nutrition facts but did not include the rate at which people burn calories just by chewing, which is close to half.
  1. user-avatar
    James Streeter
    mer 10/02/2016 - 02:09
    James Streeter
    This ad is using 'argumentum ad speculum' against Chipotle. while they may be correct and Chipotle's ingredients are unnatural but anyone would become overweight and unhealthy. It is a pathos and logos type of advertisement, giving facts on the nutritional values while also making the audience conscious of their body weight and image.
  1. user-avatar
    christian
    jeu 11/02/2016 - 23:13
    christian
    in this ad I feel this is not true because I eat chipotle a lot and I haven't ganed 40 pounds I honestly feel they are lying on the product
  1. user-avatar
    Brandon Graham
    ven 12/02/2016 - 02:16
    Brandon Graham
    This ad is true but they could've gone about this advertisement in a different fashion.
  1. user-avatar
    Stephanie G
    jeu 02/06/2016 - 21:56
    Stephanie G
    This ad is propaganda because it is trying to get people to stop eating so much Chipotle. This ad is harmful because it is attacking a business and isn't using valid facts. They are using fear to make you rethink what you're eating. They are appealing to self-esteem by making you believe that if you keep eating Chipotle, you will gain a ton of weight.
  1. user-avatar
    sam c.
    ven 03/06/2016 - 20:40
    sam c.
    I think this is propaganda because it's informing us of the food they sell at chipotle and that it is unhealthy. I think it's beneficial because it keeps us informed what chipotle sells and if it is unhealthy or healthy and what is put in it. I think they are selling this message because they say "my chipotle pants" so it's a big announcement for people to pay attention to. I think this would be appeal to social fears because nobody wants to get made fun of so they want to be aware about it so they don't get talked about.
  1. user-avatar
    Raechel C
    ven 03/06/2016 - 20:46
    Raechel C
    this is propaganda because it is an ad informing people that chipotle is not as healthy as they say. this is beneficial because the consumer is informer more accurately on what they eat. the message is getting accost by the author using a tittle that sticks out and uses bold text. the emotional appeal is self-esteem because it makes people think of how they look and how they dont want to gain weight
  1. user-avatar
    PeterT
    ven 03/06/2016 - 21:02
    PeterT
    I agree with Stephanie G that this ad is attacking Chipotle without any ground or proof to attack them. I also agree they are trying to cause fear to the consumer by stating side effects that would be caused by eating their products. I do agree with the ad that Chipotle works on advertising their product as healthy and sustainable.
  1. user-avatar
    sera d
    ven 03/06/2016 - 21:42
    sera d
    This qualifies as propaganda because it's telling us how chipotle makes you gain weight. This is very harmful because it's saying that chipotle can make us gain 40lbs in year which isn't the case if you don't eat it everyday. The propagandist sells the message by showing the lady trying to button her pants. This is an appeal to self-esteem because it makes us think twice about eating chipotle and deciding whether we want to gain weight or not.
  1. user-avatar
    Sydney T.
    ven 03/06/2016 - 21:43
    Sydney T.
    I agree with Stephanie G. that it is an appeal to self esteem because it makes people feel healthier by not eating Chipotle. I disagree that it is harmful because it can make people more aware of what they're eating and it's healthiness.
  1. user-avatar
    jason b
    ven 03/06/2016 - 21:47
    jason b
    i agree with stephanie because all this ad is trying to get you to stop eating as much i understand that its harmful to some people like it could hurt there self esteem but i feel like it also could be good because its trying to show about peoples health and whats good for them
  1. user-avatar
    Ashlee R.
    ven 03/06/2016 - 21:58
    Ashlee R.
    I agree with Rachel C. because it does appeal to self esteem by making us more aware of our own body image and it makes us worry about how others perceive us. This is where I want to add that this is also an appeal to social fears because of the way it makes us think, "If I eat Chipotle, others will notice I've put on a few extra pounds." There really is nothing to disagree on her comment.
  1. user-avatar
    Tina S
    ven 03/06/2016 - 22:07
    Tina S
    i agree with stephanie because they are attacking a company and that people should be eating healthier but again i do disagree also because companies shouldnt have to put unhealthy food thats way over the line of unhealthiness and should be at least a bit healthy with no harm happening to them because they ate fast food.
  1. user-avatar
    Sydney T.
    ven 03/06/2016 - 22:08
    Sydney T.
    This message qualifies as propaganda because it deliberately plays with our fears of obesity. It is beneficial because it makes people aware of what they are eating. The propagandist is selling the message by using obesity and the amount gained. The emotional appeal is self esteem because it makes people feel healthier and better if they reject Chipotle.
  1. user-avatar
    breyanabrand
    sam 04/06/2016 - 00:41
    breyanabrand
    This is propaganda because it's giving us a message based off what happens when you eat too much chaplet. People still eat it anyways, this beneficial to society because you'll understand what will happen. They're selling this message by using a person who actually looks like they gained 40 pounds, even if they did or not it makes it more believable that they ate the food. This is appeal to social fears, because a lot of people eat chaplet and you can get fat.
  1. user-avatar
    Jordan.C
    sam 04/06/2016 - 00:44
    Jordan.C
    It's easily shown that this is propaganda. It uses a one sided message with information that is not completely truthfully and is trying to persuade the viewers emotional responses. This is nothing but harmful. It spits untrue data from these "experts". This an emotional appeal to social fears. By doing subtle things such as placing an obese woman on the ad it trys to create a fear of submitting to obesity yourself by eating Chipotle.

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