Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Contexte
It is propaganda because they are using a famous singer to try and get into everyone's head and let them think that just because he is famous and has the product, everyone else should get the product.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
They are showing Justin Bieber to make people think that Justin uses proactiv. If it works for him it works for anyone, but they leave out that everyone's skin reacts different then others.

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