Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Whopper VS Big Mac
Technique utilisée
Attack Opponents
Pourquoi est-ce un message d'influence?
Burger King is making their burgers look better compared to McDonalds’ by using pictures that show the difference in sizes and freshness between the two. Putting the burgers on the plates of the same size makes it easier for the audiences to compare and decide which burger they want to eat.
Source
http://miidesigner.com/burger-king-vs-mcdonalds.html
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