Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Anti Smoking Lung Cancer PSA
Contexte
This is an anti-smoking ad showing a hospitalized smoker who died at the young age of 42. Around November 2012 there was an anti-smoking campaign in Vancouver and lots of posters like this were put up everywhere.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
This is propaganda because it uses emotional trauma shown via imagery to convince the masses to stop smoking. It is beneficial because it urges people to stop smoking by listing true, scientifically proven negative side effects of smoking to get people to stop smoking.
Source
https://www.ctvnews.ca/health/health-headlines/canadian-cigarette-warnings-lead-in-size-prominence-1.1037503
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