Image shows an x-ray of a person that smokes a lot. It also has citations of a doctor that researches lung cancer as well

Est-il bénéfique ou nuisible?

BÉNÉFIQUE NUISIBLE

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Anti Smoking Lung Cancer PSA

Contexte
This is an anti-smoking ad showing a hospitalized smoker who died at the young age of 42. Around November 2012 there was an anti-smoking campaign in Vancouver and lots of posters like this were put up everywhere.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
This is propaganda because it uses emotional trauma shown via imagery to convince the masses to stop smoking. It is beneficial because it urges people to stop smoking by listing true, scientifically proven negative side effects of smoking to get people to stop smoking.
Source
https://www.ctvnews.ca/health/health-headlines/canadian-cigarette-warnings-lead-in-size-prominence-1.1037503

Comments

  1. user-avatar
    Jose
    dim 13/06/2021 - 09:09
    Jose
    I think this may discourage someone from smoking
  1. user-avatar
    Carl
    ven 26/04/2024 - 00:14
    Carl
    I think this image is beneficial specifically because the person pictured, Barb Tarbox, was a well-known Canadian anti-smoking advocate who spent her dying days campaigning against cigarettes. Her dying wish was for her picture to be on every cigarette package so that people could see what they had done to her.

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