Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Contexte
This campaign from Ariel detergent targets Indian middle-class people with a message about gender inequality. The family patriarch sees his daughter working so hard and decides to change his own behavior by helping with the laundry.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
This shows how corporate businesses take on gender equality as a way to associate themselves with certain ideas that appeal to their target audience.
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