Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Contexte
This is an Audi Superbowl commercial about gender equality, part of a "femvertising" strategy that positions the company as a moral agent in supporting gender equality.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
It seems to link parental love with gender equality and acknowledges parental guilt, linking these feelings to an automobile brand.
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