Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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The Journey Begins
Contexte
A Superbowl ad depicted a journey of immigrants from Mexico to the U.S., with an emotional story of the hardships and challenges faced by a mother and daughter. The ad was considered controversial and includes images of the border wall being constructed. The giant door gives viewers a sense of hope and belief in the American dream.
Technique utilisée
Activate Emotion
Pourquoi est-ce un message d'influence?
This is a pro-immigration ad sponsored by a business and it was designed to humanize the experience of the immigrants. The company wanted to celebrate the people in the construction business who come from immigrant backgrounds.
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