Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Inspire Her Mind
Contexte
This Verizon ad was created by Alex Typer and Jessica Feeney, under the supervision of Yvonne Sheehan, associate director of Branded Content Entertainment at Verizon. The ad was inspired by a New York Times article about unconscious gender bias. Parents may not be aware of how their behavior affects children and teens.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
This links a telecommunication company to a set of values aligned with "femvertising," a type of marketing that links a company to the issue of gender equality. It is designed to influence the attitudes and behaviors of parents by raising awareness.
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