Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Surviving the Darkness
Contexte
This is a Superbowl ad from the Washington Post that aired in 2019. The ad cost $10 million to create and air and reached 98 million viewers. At a time when anti-press rhetoric is rising, this ad emphasizes the social benefits of the press by communicating iconic American values.
Technique utilisée
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Pourquoi est-ce un message d'influence?
This piece of propaganda embodies "American sacred images" as a kind of civic religion.
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