Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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It's Up to You
Contexte
Budweiser is proud to be a Founding Partner of “It’s Up to You” in partnership with the
@AdCouncil and @TheCOVIDCollab. Together we’re ensuring that Americans are informed about the COVID-19 vaccines. Get the facts at http://GetVaccineAnswers.org.
@AdCouncil and @TheCOVIDCollab. Together we’re ensuring that Americans are informed about the COVID-19 vaccines. Get the facts at http://GetVaccineAnswers.org.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
It's acknowledging the legitimacy of vaccine hesitancy in an effort to appeal its target audience.
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