Est-il bénéfique ou nuisible?
BÉNÉFIQUE NUISIBLE
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Bandwagon Propaganda
Contexte
Careful presentation of information in a way that influences how a customer or potential consumer sees the product or service and how they act, think or feel as a result.
Technique utilisée
Respond to Audience Needs
Pourquoi est-ce un message d'influence?
If a dentist talks to you about a toothpaste and all the benefits it offers you, you are going to take them more seriously than if a random person recommends it.
Source
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