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propaganda techniques

  • For Teachers
  • Propaganda Techniques
    time_emotion

    Technique: Activate Strong Emotions

    Propaganda plays on human emotions—fear, hope, anger, frustration, sympathy—to direct audiences toward the desired goal. In the deepest sense, propaganda is a mind game — the skillful propagandist exploits people’s fears and prejudices. Successful propaga

    attack opponents

    Technique: Attack Opponents

    Propaganda can serve as a form of political and social warfare to identify and vilify opponents. It can call into question the legitimacy, credibility, accuracy, and even the character of one’s opponents and their ideas.

    tech_respond

    Technique: Respond to Audience Needs & Values

    Effective propaganda conveys messages, themes, and language that appeal directly, and many times exclusively, to specific and distinct groups within a population. Propagandists may appeal to you as a member of a family, or your racial or ethnic identity,

    simplify ideas

    Technique: Simplify Information

    Propaganda may use accurate and truthful information, or half-truths, opinions, lies and falsehoods. Successful propaganda tells simple stories that are familiar and trusted, often using metaphors, imagery and repetition to make them seem natural or "true

Black Lives Matter
3503
Info graphic depicting percent increase in S&P 500 following various racially charged events, with the caption, "Fox News reports that racism is good for business."
3499
3481

I’ve watched this so many times...this is the energy this #AhmaudAubrey situation requires pic.twitter.com/kEjIKY00iz

— Ashley Katchadourian (@ternjerler) May 7, 2020
3476
China is know for making bad quality items
3397
Corona Virus
3382
3253
1313
1664
3231
American Terrorists
2213
no books
3110
See a pattern
3109
Religious leaders oppose LGBQT
3069
This ad is about the unethical practices of human slavery related to trafficking, in particular child trafficking. It depicts two young girls, one about 6 years old and one around 3 years old. Both are dressed in dresses with a dirty face, one with sandals and the other without. And over the 6 year old girl is a big "sale price" tag of $65
2804
Northam CNN
2748
789
Incendiul din Grecia și legalizarea parteneriatului civil dintre două persoane de același sex
2257
Ad Shows Harm to Cambodian Child Brides
2243
Campanie impotriva casatoriilor homosexuale
2232
Kanye
2200
1488
1868
Anti-Rape
1754
1374
1752
1748
1363
1740
1326
1678
1320
1671
1296
1646
Sex Scandal
1601
Truck Terrorism
1405
1109
1399
1106
1395
1061
1336
1053
1326
1047
1313
Love Your Race
563
1224
Japanese Perspective on Refugees
1207
1200
1192
blacks killed
1191
1187
946
1157
1124
1105
919
1088
911
1062
Lane Bryant ad featuring plus-sized models
999
Islam is the Solution Recruitment Poster
971
Mailer Says Gay Marriage Can Be Stopped
951
Sony's White Playstation Ad
949
947
DKNY Colonialist Ad
940
938
937
870
Making Sound Sexy
860
"Don't Get Raped" vs "Don't Rape"
846
803
790
684
Rock the Vote same-sex marriage campaign
566
Anti Same-Sex Marriage Mailer
415

©2015 Media Education Lab

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The Mind Over Media platform enables users to share examples of contemporary propaganda for educational purposes using crowdsourcing. Anyone can upload an example of propaganda and comment on it, considering its potential impact on public opinion. The translations and adaptations of this platform have been co-financed by European Commission Directorate-General for Communications Networks, Content and Technology as part of the Pilot Project – Media Literacy For All Grant agreement no LC-00644630